Ooh advertising is one of the form of advertising to advertise a product out of the home were customer can reach out about the products.
Quite simply, programmatic may enable OOH networks to capture massive ad spend, from budgets specified for programmatic.
In the next iteration of OOH, customized and optimized content will be the default, and it will be delivered across multiple OOH channels. Creative executions will be segmented to account not only for time of day, but also for other factors like location, environment, and dynamic consumer data.
Ooh advertising are displayed on Hoarding, Pole Ksko, Railway Platform Branding, All India bus branding ,car branding ….etc
These are just some of the trends in out-of-home advertising that we anticipate to play definitional roles in a bright and dynamic OOH future.